Modelo, deeply rooted in Mexican culture, embodies a rich heritage and a legacy of passion for quality. Since its inception, Modelo has been synonymous with authenticity, reflecting the vibrant spirit and warmth of Mexico in every sip.
The brief:
Our mission was to honor and celebrate the essence of Mexican heritage through a limited packaging design for Modelo. Partnering with the brand, our team aimed to create a visual narrative that would inspire people to reconnect with their roots, encouraging them to cherish and preserve their cultural identity.
The creative idea:
Immersing ourselves in the tapestry of Mexican culture, we drew inspiration from its vivid colors, intricate patterns, the timeless beauty of its floral motifs, and the indomitable spirit of the iconic painter Frida Kahlo. The concept was simple yet profound: to capture the essence of passion and tradition through vibrant floral designs adorning Modelo's bottles, cans, and glasses. Each element was meticulously crafted to evoke a sense of warmth and beauty, inviting consumers to embrace and celebrate their heritage with every glance.
Impact:
The unveiling of Modelo's limited floral design collection, inspired by Frida Kahlo and Mexican culture, sparked a resurgence of pride and enthusiasm among consumers. By infusing the packaging with the soulful allure of Mexican culture and the artistic legacy of Frida Kahlo, we ignited a desire to reconnect with tradition and celebrate the richness of their heritage. Through design, we empowered individuals to not only embrace their roots but also to share in the collective joy of preserving Mexico's vibrant cultural legacy.
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