The Museum of Modern Art (MoMA) stands as a beacon of artistic innovation and cultural exploration, captivating art lovers from around the globe with its diverse collection and groundbreaking exhibitions. As a destination for people seeking to immerse themselves in the world of art, MoMA holds a special place in the hearts of enthusiasts everywhere.
The brief:
We were tasked with conceptualizing a membership program that would inspire individuals to sign up with MoMA.
Insight:
Visitors to modern art museums are often inspired to create art themselves, yet many don't follow through. They come seeking insight into the artist's life and a moment of escape from their own realities.
Additionally, some are drawn to the romantic allure of art, while others simply love to travel.
The creative idea:
Revolving around launching a membership program tailored for art-loving travelers, granting them access to a vast network of global partnering museums. For art lovers who don't travel much, they are not missing out from this membership either because we are introducing MoMA Art Space, an exclusive haven where members can indulge in their creativity and produce their own artwork. To celebrate our members' talent, we organize an annual judging panel at MoMA to showcase their work. Furthermore, we're venturing into the world of entertainment by producing a Netflix series titled "The Limitless MoMA Painting Show," aimed at sharing our passion for art with a broader audience.
Credits:
Creatives: Lyss Tan, Ikenna Ugwu
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